Why should I sell by auction?
Opportunities to Sell
The auction process allows three genuine opportunities to sell the property:
• Prior to auction during the marketing period
• At auction day under the hammer
• After the auction by negotiation with the qualified genuine buyers
Maximise result in any market
An auction is structured to attract genuinely interested unconditional buyers. An auction campaign adds
urgency and allows buyers bidding in a transparent, competitive forum to encourage the best possible result.
Reserve Price / Vendor Bidding
You, the seller, set the reserve price in conjunction with your agent based on comparable market evidence
and advice from pre-auction response. This reserve price remains confidential. The auctioneer may bid on
the seller’s behalf up to the reserve price.
The auction method is the least disruptive and intrusive method. Your property will be open for inspection
only at times that suit you best and you remain in total control for the whole process.
No Price Marketing
An intensive professional no price marketing programme is put in place to ensure that the property gains
the maximum exposure in the marketplace prior to the auction date. It normally covers a 21 day time frame
from commencement of marketing to auction date. Generally, the success fee costs no more to sell by
auction than sale by private treaty.
Terms and Conditions
An auction contract is a cash unconditional contract. Buyers bid based on your set conditions with regards to
deposit, settlement date and other requirements.
Time on Market
Auction properties are on the market for the least amount of time. Research indicates that 40% of
properties that did not sell under the hammer are sold within 48 hours of the auction date, a major advantage